A sacred trust: Choosing TruNorth as your community management partner

If you’re a new senior living community owner seeking management services, or a current community ready to explore new management options, you’re in the right place.

TruNorth is the trusted management partner for senior living communities across the United States. While our clientele are skilled, experienced business owners, hiring a management company to operate their community frees them to focus on the bigger picture while TruNorth expertly handles the day-to-day details.

Whether you’re a publicly or privately owned equity group, a family-owned community, or part of a tightly held, self-funded ownership team, TruNorth speaks your language.

Here are some off the ownership structures we know well:

Asset managers

Whether large or small, REITs and other publicly or privately owned equity groups look for expert managers so they can keep their eyes on the bottom line — and cater to shareholder expectations. TruNorth’s turnkey approach creates confidence for sophisticated investors. We know you are seeking maximum occupancy with tightly controlled budgets, along with skillful methods for managing community residents and their families, which encourages retention. Contact TruNorth now if you:

Are looking for turnaround opportunities
Require expertise for running small, rural communities
Are experiencing cash flow or other financial challenges
Seeking efficiencies and cost savings that won’t compromise outcomes

Independent owner/operators

Are you a multi-generational, family-owned community considering bringing in outside management for the first time?

Or are you working with a management company, and you are wondering if there is a better option?

In either case, you’re turned off by “cookie cutter” solutions and insist on an approach that is designed and tailored to your specific community.

TruNorth understands you might be hesitant to bring in a new, outside resource, for fear that it could compromise your community culture and values. Respecting our customers’ culture and values is one of our core values!

We know your local market has unique characteristics. We won’t come in and change things just for change’s sake.

Here’s what TruNorth brings to the party for independent owners like you:

We’ll assess your community infrastructure and approach to branding and make recommendations on how to level things up for you.
Our team of independent senior living professionals will complement your existing staff with professional training and virtual support.
We can often enhance your marketing campaigns with more effective lead generation and sophisticated sales training.
We can help you strengthen your sense of community with support that’s tailored precisely to your situation. Let us help take your team from good to great with a clear vision and commitment to ongoing learning.
And if your community is in need of a refresh — or even a total makeover —let’s talk about how to make this happen without “throwing the baby out with the bathwater.”

New investors

If senior living community ownership is a new venture for you, make sure you’re heading in the right direction. Speak with Tru North about laying the proper groundwork for success.

Here’s how TruNorth assists investors who are savvy about business, but new to the industry. Let us help with:

Proforma development
Advanced occupancy strategies
Managing your residents, their families, and referral sources
Practicing due diligence with our COMPASS Assessment
Minding day-to-day operational and marketing details, freeing you to focus on the big picture

Having issues with your current management company?

Many of our customers turned to TruNorth when they outgrew a management resource, or felt they weren’t receiving high-level, customized advice.

Are you living with any of these issues?

Occupancy below 80%
Over-relying on outside staffing agencies
Unacceptable financial outcomes
Poor communication
Your community is treated like a “small fish”

Complimentary Evaluation

TruNorth Guide Point

“A high touch, high tech approach enables TruNorth to provide competent, confident, compassionate management services for senior living communities.”